Joe on TV – Branding (Arts Attack 21/11/08)

The First Channel Named After A PersonThis week’s TV feature for ‘Arts Attack’ looks at the amount of hard work and effort that goes into every aspect of TV production, especially the amount of time spent on channel branding. With UKTV announcing the rebranding of all their factual channels to single words (Yesterday, Alibi, Eden and so on), we chat to someone who knows what a difference a strong brand makes, Julia Restall, Marketing Manager for the home of Top Gear, Dave.

Roundhouse RadioArts Attack is the weekly arts and culture show on Roundhouse Radio. Hosted by Kate Lamble, the shows looks at all aspects of culture from books and film to music and TV. If you would like to hear the full show, and I recommend that you do because it’s great, you can stream it from the Roundhouse Radio website at www.roundhouseradio.org.uk.

2 comments

  1. Огромное спасибо за потрясающие идеи!!! Буду следить за блогом, много всего интересного. А мой блог о науке, надеюсь, тоже понравится 😉

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