Joe on TV – Branding (Arts Attack 21/11/08)

This week’s TV feature for ‘Arts Attack’ looks at the amount of hard work and effort that goes into every aspect of TV production, especially the amount of time spent on channel branding. With UKTV announcing the rebranding of all their factual channels to single words (Yesterday, Alibi, Eden and so on), we chat to someone who knows what a difference a strong brand makes, Julia Restall, Marketing Manager for the home of Top Gear, Dave. Arts Attack is the weekly arts and culture show on Roundhouse Radio. Hosted by Kate Lamble, the shows looks at all aspects of culture …