Foxes provoke either love or hate: urban menace or furry friend? Channel 4’s multi-platform campaign lets the viewers decide.
I was the social media manager for this exciting multiplatform project for Channel 4. Three TV shows broadcast live from Battersea Power Station were supported with a website where viewers could watch streaming footage from fox dens across the country, track urban foxes wearing GPS collars and submit their own sightings. I created content for the website and stimulated debate in the active communities on Facebook and Twitter.